Technology

How SEO Is Set to Change in 2021

2021 is set to be a big year for search engine optimisation. From organising results around a global pandemic to avoiding Miss information in the featured Snippets, there is a lot that Google is planning on changing in 2021 to ensure that they stay the most prominent search engine and users continue to come back and use them to find search results.

We have put together a list of some of the most important SEO changes that are coming in 2021 and that you need to be aware of if you are a business or website owner.

Google Page Experience Update

Google have been warning about the page experience update for more than 12 months now. this year, Google plans to roll out a page experience update that for the first time ever will take into account page experience as a ranking signal. This means that business owners need to be prepared to update and optimise their website to ensure that they are providing a positive onsite user experience. This update that was originally expected to roll out in May 2021 has now been delayed until June 2021. If you haven’t already looked at the page experience of your website Google has given you a little bit of extra time to ensure that you sort this out in time for the forthcoming page experience update. If you haven’t already, it is a good idea to hire an SEO Gold Coast agency to put a plan in place so that you are prepared for this update.

Voice Search

Search engine optimisation experts have been talking about the imminent takeover of voice search for many years now. In 2021, we expect that voice search is going to play a much more significant role in the way that people use search engines like a Google. with so many people electing to use voice commands through application such as Amazon Alexa and Apple Siri, there will be more voice searches conducted in 2021 than ever before. If you have not already, there are a number of steps that you can take to ensure that your content is optimised for voice search.

Conclusion

2021 is going to be a huge year for search engine optimisation specialist. have not prepared for the forthcoming changes to Google, now is a good time to get in contact with an SEO specialist that can help you plan out your web strategy for 2021.

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