Designing an e-commerce store is a little bit different than a traditional website, and you should keep this in mind when creating your pages, strategy, and more. You might have to take some additional things into account like your user experience, checkout process, and how secure your site is, as well.
Before you go ahead and jump right into getting your e-commerce store designed, here are some elements you will want to make sure you include in order for it to be a success.
Make it simple
Your site shouldn’t be super complicated, and any features you might have that require additional coding or hiring a developer should be limited. You can test out some of these features by using headless commerce, which allows you to separate the frontend and the backend of your website in order to make changes. The easier you can make it for customers to navigate your site without being overwhelmed and clicking out, the more likely to are going to end up with a sale.
Provide information about your product
Offering content that provides information about your product or service can go a long way toward building trust, and you should have ways to share how your product works and how it can benefit customers. You might chose to do this through social media, blog content, or video, but you will want to share how your product works and how it can make your customers’ lives better. Investing time and a budget into content might seem unnecessary, but it’s likely the best way to attract new people to your e-commerce site.
Branding still matters
Even if your site is only run by you and you are the only member of a team, you still want to put forth an impression that you are professional. Branding is remaining consistent as a business, whether it is using the same type of fonts throughout your site, the same colors, and the same messaging. The more you can use the same elements within your site design, the more things are going to look good to your customers and the more likely they are to use your e-commerce store over your competitors’.
Make checkout super easy
Your customers are most likely to abandon their purchase when they finally have to pay, so you will want to make the checkout process as simple as possible. This is where user experience is super important to keep in mind. You might even want to consider running some tests in order to find out whether customers are abandoning their carts or if you are receiving a high conversion rate.
In summary
When it comes to the design of your e-commerce store, you want to make sure that you come across as professional and that you offer information about your product. By putting this extra effort into how your site looks and functions, it is all the more likely to be successful.
